Logo (Brand Image)

Above is our soaps logo which was inspired by the Eastenders logo. We decided on this design as it clearly shows location of our soap just as the Eastenders one does. The image was shot at the top of Shear Brow, Blackburn by Rob and James. It is an extreme long shot from a slightly high angle as it was shot at the top of a hill, this shows clear location and consists of a wide range of areas in the location. The image has a slight greyscale effect, which enable it to look gritty and dark, connotating the gangster, sly, hard hitting, realistic feel to it, therefore contributing to the creation of the brand image of the soap. The font that we chose, was selected for being bold, eye catching and complimenting our image effectively. We feel that eventually, it will be the font that will become recognised as the logo that people will associate the soap with.